I.

Head of Web Engineering · Delivery Lead

Scaling engineering organizations and turning complex business needs into working systems.

I lead a Web engineering organization of 40+ engineers across 4 technical areas, with specialists embedded in 10+ product teams and technical responsibility spanning 20+ repositories.

Alongside engineering leadership, I own end-to-end delivery for a team automating promo content production — from direction and stakeholder alignment to architecture and technical delivery.

01 / Web Engineering

Building the engineering organization behind the Web platform.

I led the growth of the function from 15 engineers and a single lead into a 40+ engineering organization led through 4 technical leads.

Today, 80%+ of engineers work in a matrix model across product teams, while the Web Technical Center provides shared engineering processes, standards and technical direction.

My scope covers the full engineering lifecycle:
Hiring · Onboarding · People Development · Engineering Practices · Technical Direction
Technical focus:
Architecture · Performance · Observability · Quality · Delivery · SSR

02 / Promo Automation

Owning delivery from internal customer needs to production.

I lead delivery for a team automating the creation and release of landing pages, owning direction, priorities, stakeholder alignment, architecture and technical delivery.

Annual delivery

Scaled landing delivery from a low-volume process into a repeatable, high-throughput operation.

Landing pages without developer involvement

30%Today50%Next target

For template-based launches, we reduced the path from new media and copy to production from:

3 business days~2 hours

Practical AI

Introducing AI tools into engineering teams and developing practical AI-first workflows for software engineering and delivery.

Stack

Vue · Nuxt · TypeScript · Node.js